Kohler
Kohler
Kohler
Kohler
About Kohler
Kohler, a brand and e-commerce website, partnered with us to enhance its digital presence. We redesigned the website to better reflect the brand, elevating the user experience and visual language. The redesign improved messaging clarity, strengthened the brand portfolio, and created a smoother product-purchasing journey through better UX.
Kohler, a brand and e-commerce website, partnered with us to enhance its digital presence. We redesigned the website to better reflect the brand, elevating the user experience and visual language. The redesign improved messaging clarity, strengthened the brand portfolio, and created a smoother product-purchasing journey through better UX.
Challenge
The Kohler India team approached us to conduct a heuristic audit of their website and identify what was working—and what was not—for the brand and its users.
Our initial review revealed that the website was outdated and affected by broken user journeys. The brand and e-commerce experiences were also hosted on two separate domains, creating a fragmented experience for users. As part of the transformation, Kohler wanted to move away from Shopify and rebuild the website on Adobe Experience Manager (AEM).
The new website needed to present Kohler as a modern and innovative brand while bringing its brand and e-commerce experiences together on a single, unified platform. It also needed to include the required features, streamline key interactions, and create more connected and intuitive user journeys across the website. Kohler’s existing India website combines product discovery, shopping, store locations, support, and inspiration-led content.
The Kohler India team approached us to conduct a heuristic audit of their website and identify what was working—and what was not—for the brand and its users.
Our initial review revealed that the website was outdated and affected by broken user journeys. The brand and e-commerce experiences were also hosted on two separate domains, creating a fragmented experience for users. As part of the transformation, Kohler wanted to move away from Shopify and rebuild the website on Adobe Experience Manager (AEM).
The new website needed to present Kohler as a modern and innovative brand while bringing its brand and e-commerce experiences together on a single, unified platform. It also needed to include the required features, streamline key interactions, and create more connected and intuitive user journeys across the website. Kohler’s existing India website combines product discovery, shopping, store locations, support, and inspiration-led content.
Solution
We conducted regular interviews with stakeholders from the brand and e-commerce teams to better understand their challenges and refine the UX, visuals, and information architecture, while ensuring a smooth transition to development. We used a Kanban workflow to help the team progress methodically through tasks and strengthen collaboration between design and development. This approach not only elevated the visual quality but also improved website performance and overall execution. The phrasing reflects common UX collaboration and stakeholder-interview practices, along with design-to-development handoff workflows.
We conducted regular interviews with stakeholders from the brand and e-commerce teams to better understand their challenges and refine the UX, visuals, and information architecture, while ensuring a smooth transition to development. We used a Kanban workflow to help the team progress methodically through tasks and strengthen collaboration between design and development. This approach not only elevated the visual quality but also improved website performance and overall execution. The phrasing reflects common UX collaboration and stakeholder-interview practices, along with design-to-development handoff workflows.
Outcome
The redesign has delivered meaningful outcomes: visitors can now better understand Kohler’s offerings. Performance has improved, with higher conversion rates, lower bounce rates, and faster page speeds, driving stronger user engagement. The updated design also aligns more closely with Kohler’s market position, reflecting a more elevated brand image.
The redesign has delivered meaningful outcomes: visitors can now better understand Kohler’s offerings. Performance has improved, with higher conversion rates, lower bounce rates, and faster page speeds, driving stronger user engagement. The updated design also aligns more closely with Kohler’s market position, reflecting a more elevated brand image.
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