Leap Rewards
Leap Rewards
Leap Rewards
Leap Rewards
Services
App & Web-App Design
Role
Design Lead
Industry
Metals & Mining (Ferro Alloys, Ethanol, Low Density Aggregate)
Website
About LEAP Rewards
Leap Rewards is an Android app developed by Unilever Inc. It falls under the category of Lifestyle, specifically Shopping. This app is designed to help users save money on groceries, beauty & wellness products, and household essentials, while also rewarding them for making sustainable choices.
Leap Rewards is an Android app developed by Unilever Inc. It falls under the category of Lifestyle, specifically Shopping. This app is designed to help users save money on groceries, beauty & wellness products, and household essentials, while also rewarding them for making sustainable choices.
Challenge
Many businesses struggle to keep customers coming back because their loyalty programs are outdated, manual, and difficult to manage. Paper-based reward systems and fragmented tracking make the experience inconvenient for both businesses and customers.
Customers often lose track of earned rewards or forget to redeem them, which lowers engagement and reduces the value of the program. At the same time, businesses miss out on repeat purchases because they lack a reliable way to automate reward allocation and encourage ongoing participation.
The challenge was to design a mobile-based loyalty solution that simplifies reward tracking, makes redemption effortless, and creates a more seamless experience for users while helping businesses improve retention and satisfaction.
Many businesses struggle to keep customers coming back because their loyalty programs are outdated, manual, and difficult to manage. Paper-based reward systems and fragmented tracking make the experience inconvenient for both businesses and customers.
Customers often lose track of earned rewards or forget to redeem them, which lowers engagement and reduces the value of the program. At the same time, businesses miss out on repeat purchases because they lack a reliable way to automate reward allocation and encourage ongoing participation.
The challenge was to design a mobile-based loyalty solution that simplifies reward tracking, makes redemption effortless, and creates a more seamless experience for users while helping businesses improve retention and satisfaction.
Solution
We designed a Leap Rewards Platform that digitizes the rewards experience and makes it easy for users to scan receipts and earn points. The app automatically identifies purchased products, applies reward points based on set rules, and updates the user’s balance in real time.
Users can redeem their points for coupons or discounts on future purchases, creating a simple and rewarding experience. For businesses, the platform provides better customer insights, supports more targeted promotions, and helps drive repeat engagement through AI-powered receipt recognition and automated reward tracking.
We designed a Leap Rewards Platform that digitizes the rewards experience and makes it easy for users to scan receipts and earn points. The app automatically identifies purchased products, applies reward points based on set rules, and updates the user’s balance in real time.
Users can redeem their points for coupons or discounts on future purchases, creating a simple and rewarding experience. For businesses, the platform provides better customer insights, supports more targeted promotions, and helps drive repeat engagement through AI-powered receipt recognition and automated reward tracking.
Visual Design
Once the high-fidelity wireframes were approved, we moved into the style guide development and visual design phase. This stage helped us define the look and feel of the product and transform the structural framework into a more engaging, branded interface.
The process allowed us to align the visual direction with the overall experience, ensuring the final design felt cohesive, polished, and intentional.
Once the high-fidelity wireframes were approved, we moved into the style guide development and visual design phase. This stage helped us define the look and feel of the product and transform the structural framework into a more engaging, branded interface.
The process allowed us to align the visual direction with the overall experience, ensuring the final design felt cohesive, polished, and intentional.
Outcome
Over eight months, we took a strategic approach grounded in visual direction research and UX best practices to shape the app’s information architecture and overall experience. This helped us create a clearer structure, stronger usability, and a more cohesive product flow.
What we focused on
• Building a strong information architecture.
• Designing custom illustrations, icons, and page templates.
• Improving both the visual appeal and usability of the application.
The Unilever Canada team played a key role throughout the process, sharing feedback and supporting the team at every stage. Their collaboration helped us navigate complex business challenges and contributed to the success of the project.
Over eight months, we took a strategic approach grounded in visual direction research and UX best practices to shape the app’s information architecture and overall experience. This helped us create a clearer structure, stronger usability, and a more cohesive product flow.
What we focused on
• Building a strong information architecture.
• Designing custom illustrations, icons, and page templates.
• Improving both the visual appeal and usability of the application.
The Unilever Canada team played a key role throughout the process, sharing feedback and supporting the team at every stage. Their collaboration helped us navigate complex business challenges and contributed to the success of the project.
Next Project
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