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Indian Metals and Ferro Alloys Ltd (IMFA), established in 1961 in Odisha, India, is a fully integrated producer of value-added ferrochrome serving stainless steel makers worldwide. The website redesign enhanced visuals and UX to reflect their backward integration in mining, power, and alloys while showcasing sustainability and community impact.
Services
Web design and UX/UI overhaul
Industry
Metals & Mining (Ferro Alloys, Ethanol, Low Density Aggregate)
Website
imfa.in
IMFA prioritizes sustainability, community programs like IMPaCT and BIPF, and career opportunities in a mineral-rich region.
Challenge
IMFA’s prior digital presence failed to convey their integrated operations, production scale, and CSR efforts like environment and community initiatives effectively. Fragmented navigation hindered stakeholder engagement, from partners to investors, amid evolving industry needs like renewable energy expansions.
The redesign aimed to centralize business overview, recent press (e.g., Q3 FY25 results, JSW JV), and sustainability messaging for clearer investor relations and talent attraction.
Solution
Your team partnered with IMFA’s brand stakeholders using research-driven UX practices, redesigning information architecture for intuitive sections like Business at a Glance, In Focus, and Beyond Business. Custom visuals for stats, timelines, and initiatives ensured scalability and mobile responsiveness.
Iterative collaboration via Kanban integrated mining/power narratives with career and press sections, optimizing for global partners and local communities.
Outcome
The revamped site boosted user engagement with clear business metrics, sustainability highlights, and easy access to press releases/careers, reducing bounce rates and enhancing brand perception. It positioned IMFA as an innovative leader, supporting expansions like renewable energy and JVs while improving stakeholder interactions.
Performance uplifts included faster load times and higher conversions for career inquiries and partner outreach.
