Retail Beauty Academy - RBA
Retail Beauty Academy - RBA
Retail Beauty Academy - RBA
Retail Beauty Academy - RBA
Services
App Design, UX Design, Art Direction
Role
Design Lead
Industry
Beauty and Wellness, D2C Brands
Website
About Retail Beauty Academy (RBA)
The Retail Beauty Academy (RBA) is a dedicated learning platform for beauty advisers across the Unilever beauty ecosystem. It supports Beauty Advisers, Sales Teams, Promoters, Retail Associates, Trainers, Supervisors, and Partner Teams who represent Unilever brands.
RBA brings together structured training, interactive practice, product science, selling skills, gamified recognition, and a thriving community, so every member feels confident, knowledgeable, and future-ready.
The Retail Beauty Academy (RBA) is a dedicated learning platform for beauty advisers across the Unilever beauty ecosystem. It supports Beauty Advisers, Sales Teams, Promoters, Retail Associates, Trainers, Supervisors, and Partner Teams who represent Unilever brands.
RBA brings together structured training, interactive practice, product science, selling skills, gamified recognition, and a thriving community, so every member feels confident, knowledgeable, and future-ready.
Challenge
Beauty advisers needed a simple way to stay on top of the latest product knowledge and turn it into confident sales. The client came to us to build that platform, with a unified brand identity and an intuitive, engaging app experience, all delivered to a consistently high design standard.
Beauty advisers needed a simple way to stay on top of the latest product knowledge and turn it into confident sales. The client came to us to build that platform, with a unified brand identity and an intuitive, engaging app experience, all delivered to a consistently high design standard.
Solution
Researched the market and competitors to align the product with user needs and business goals
Mapped user flows and designed core UX that makes complex metrics easy to understand
Built a mobile interface with custom data visuals and interactive elements
Supported the dev team throughout implementation with ongoing design consultation
Researched the market and competitors to align the product with user needs and business goals
Mapped user flows and designed core UX that makes complex metrics easy to understand
Built a mobile interface with custom data visuals and interactive elements
Supported the dev team throughout implementation with ongoing design consultation
More Work
More Work
Comprehensive redesign of the Kohler India’s website
Comprehensive redesign of the Kohler India’s website
WebApp design & App redesign for better user engagement
WebApp design & App redesign for better user engagement
